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26th May 2012
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The data collected by Google Analytics is completely anonymous - no personal details are seen or stored. This information is used to analyse how many visitors use the website and how they use the website, e.g. what pages are being viewed, how long people visit for, and whether people have visited the site before. This information is used to help measure the performance of the website and it helps us make decisions to improve the website for the visitor. If you would like to see an example of the information collected please contact us.
The following persistent cookies that are currently being set on Birmingham Museums websites and are used for statistical information gathering by Google Analytics as described:
If you would like to opt out of being tracked by Google Analytics you can use the opt-out tool at: https://tools.google.com/dlpage/gaoptout
If you continue without changing your settings we will assume that you are happy to receive the cookies our websites set. You can change your settings at any time.
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Further work is in progress to reveiw the cookies set across our websites and to provide more detailed information about each one.
The use of persistent cookies in the European Union have been regulated by the EU directive 2002/58 on Privacy and Electronic Communications, and in the UK is enacted under the authority of the Information Commissioner's Office.
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