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Cookies on the Birmingham Museums and Art Gallery website

Cookies on the Birmingham Museums and Art Gallery website

26th May 2012

This information is about how the Birmingham Museum and Art Gallery website uses cookies, and how you can choose to opt out of receiving cookies on your computer and mobile if you wish. 

Cookies are small text files that are placed on your computer or mobile phone by websites that you visit. Most websites you visit will use cookies in order to improve your user experience by enabling that website to 'remember' you, either for the duration of your visit (using a 'session cookie') or for repeat visits (using a 'persistent' cookie). Cookies cannot be used to identify you personally.

We use Google Analytics to analyse the use of the Birmingham Museum and Art Gallery website http://www.bmag.org.uk. Google Analytics is also used on all Birmingham Museums websites, including: 

The data collected by Google Analytics is completely anonymous - no personal details are seen or stored. This information is used to analyse how many visitors use the website and how they use the website, e.g. what pages are being viewed, how long people visit for, and whether people have visited the site before. This information is used to help measure the performance of the website and it helps us make decisions to improve the website for the visitor. If you would like to see an example of the information collected please contact us.

The following persistent cookies that are currently being set on Birmingham Museums websites and are used for statistical information gathering by Google Analytics as described:

  • _utma
  • _utmb
  • _utmz

If you would like to opt out of being tracked by Google Analytics you can use the opt-out tool at: https://tools.google.com/dlpage/gaoptout

If you continue without changing your settings we will assume that you are happy to receive the cookies our websites set. You can change your settings at any time.

If wish to limit or prevent cookies being set on to your computer or mobile phone while you are browsing the web you can adjust the settings on your browser. A guide for how you can do this on the most commonly used browsers can be found on AboutCookies.org. For other browsers and operating systems please consult your relevant help file. Please be aware that if you do block cookies some features on websites may not work for you or web pages may not display properly. 

Further work is in progress to reveiw the cookies set across our websites and to provide more detailed information about each one.

The use of persistent cookies in the European Union have been regulated by the EU directive 2002/58 on Privacy and Electronic Communications, and in the UK is enacted under the authority of the Information Commissioner's Office.

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